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Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

Are free card machines really free?

Here, our guide takes a closer look at the costs associated with free card terminals to see if they are suited to businesses big and small. We’ll review free chip and pin machines and the fees per transaction to help you decide if they are well suited to your business, or not.

Free wireless card machine offers

Free and low cost PDQ machines are not limited to the challenger banks alone, brokers and resellers are also competing to win business. Offering a more substantial terminal for free will no doubt come with a catch. Do not be caught out…follow our guide to comparing merchant accounts before signing on the dotted line. Often when things seem too good to be true, they are.

Terminated merchant accounts – low cost providers

We regularly receive calls and emails from business owners who have been served notice by the likes of PayPal, Stripe and iZettle. The reason being, they work in volume processing. What we mean by that is that they will onboard high-risk businesses and then review their terms after the company begins to process. If you are operating in a high-risk industry we suggest working with banks and providers that will provide a solid solution suited to your business requirements rather than a cheaper option with the risk of being terminated.


How Merchant Advice Service work

Merchant Advice Services are proud to provide a free of charge, non-biased, advice-based website. The idea is to enable you the business owner to make informed decisions when it comes to merchant services and finance. If you are struggling to understand the payment terms of a free or low-cost chip and pin machine provider, our experts will be happy to help.

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Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

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