Google Pay, a Merchants guide

> Make A Quick Enquiry
Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

What is Google Pay?

Google Pay is a contactless payment solution similar to Apple Pay. It enables customers to make secure payments using their Android mobile devices, tablets, or smartwatches. Utilising Near Field Communication (NFC) technology, Google Pay establishes communication between the device and a chip and pin machine, facilitating the authorisation of payments by securely transferring card data. Embedded with NFC, these devices automatically initiate payment requests when brought close to a terminal. Users can then authenticate payments through a face ID or a unique PIN code.

Is Google Pay the same as Android Pay?

Previously known as Android Pay, Google Pay emerged from the merger of Android Pay and Google Wallet. While the two are technically the same, Google Pay is now considered the equivalent of Apple Pay for Android users.

Accepting Payments Online via Google Pay

Acceptance of Google Pay in e-commerce platforms is growing in popularity. Despite launching slightly later than Apple Pay, many merchants are opting for Google Pay on their websites. Payments can be authorised either on the same device used for online purchases or through a different device, such as a mobile or watch.

Google Pay Payment Gateway Pricing

Choosing to accept payments through Google Pay does not incur additional costs. Once a Google Pay-enabled Payment Gateway or Merchant Account provider is selected, processing costs, including a percentage amount per transaction and authorisation fees, should be transparent. Reviewing and comparing fees regularly ensures merchants secure the best account for their needs without unnecessary expenses.


If you’re looking for more information on card payment processing fees, Merchant Advice Service suggests reviewing them regularly. Comparing merchant accounts pound for pound will help you find the most suitable and cost-effective solution.


Google Pay Card Machines

Accepting face-to-face Google Payments is straightforward with a contactless-enabled card machine. Both online and offline payments work seamlessly with the same technology, eliminating the need for businesses to change their machines to accept Google Payments.

Google Pay and Apps

With the increasing prevalence of in-app purchases, integrating Google Pay into business apps through Payment Gateways streamlines the customer journey and reduces checkout bounce rates.

Merchant Advice Service – How We Help

Google Pay, a versatile digital wallet, simplifies transactions for both businesses and customers. It offers a seamless payment option, compatible with various devices for mobile payments. Businesses can easily integrate Google Pay into their e-commerce platforms, enhancing their shopping carts and payment pages. This integration not only supports card transactions including credit and debit card payments but also facilitates recurring payments, providing convenience to users.


There are no additional transaction fees or monthly fees for using Google Pay, making it an attractive payment service for businesses. Moreover, the ability to accept payments from customers using different bank accounts, including American Express, adds flexibility. The system’s compatibility with Apple Pay and other point of sale systems further streamlines the payment process.


For merchants, Google Pay eliminates the need for separate gateway fees, integrating effortlessly with existing payment systems. This cost-effective solution benefits both small-scale businesses and larger enterprises, offering a secure and efficient method for accepting online payments.


Merchant Advice Service provides unbiased, free assistance to businesses seeking seamless card payment acceptance. Our experts collaborate with partnering banks and brokers to offer a wide range of Google Pay-enabled solutions. Whether you’re initiating Google Pay acceptance or exploring cost-effective processing, our team is here to help.


For more advice like this, visit our blog page.



Commonly Asked Questions
What is the difference between Google Pay and Android Pay?
Google Pay was formerly known as Android Pay. The rebranding occurred after a merger between Android Pay and Google Wallet. In essence, they are the same, with Google Pay being the current name for the payment solution.
Can I use Google Pay for online purchases on any device?
Yes, Google Pay can be used for online purchases on various devices such as mobiles, tablets, and smartwatches. The payment can be authorised through the same device or a different one.
Are there any additional costs for accepting payments through Google Pay?
No, there are no additional costs for using Google Pay. The processing costs, including a percentage per transaction and authorisation fees, are typically outlined by the chosen Payment Gateway or Merchant Account provider.
Can I accept Google Pay payments with my existing card machine?
Yes, if your card machine is contactless enabled, it should support Google Pay payments. Businesses do not need to change their machines specifically to accept Google Payments.
How can I integrate Google Pay into my business app?
Integration of Google Pay into business apps can be done through a Payment Gateway. This helps streamline the customer journey and reduce checkout bounce rates.
Is Google Pay available for in-person transactions only?
No, Google Pay can be used for both in-person and online transactions. It offers a versatile solution for various payment scenarios.
Do I need a special account to accept Google Pay on my ecommerce site?
While you need a Google Pay-enabled Payment Gateway or Merchant Account provider, there is typically no need for a special account beyond what is required for standard online transactions.
How often should I review my card payment processing fees?
It is advisable to review your card payment processing fees regularly. Merchant Advice Service suggests comparing fees regularly to ensure you secure the most suitable and cost-effective solution for your business.
Need help choosing the right merchant account?
Related Articles

Need help choosing the right merchant account?

Start your enquiry here

Contact Us
Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

Read more
Read less
More From This Author

Make A Quick Enquiry

Speak to us directly and get any questions you have answered. Submit your details and we’ll be in touch shortly.

Alternatively you can contact us directly using:0800 304 78 75

Just so you know, we take your privacy seriously and will only use your personal information to contact you via phone, email or text with updates on the progress of your enquiry and provide information only on relevant products and services.