Using ChatGPT to Find a Payment Provider: How to Get Better Recommendations
Published - 10 March 2025
Revised - 07 September 2026
Libby James is the founder and Managing Director of Merchant Advice Service. Since 2016, she has worked directly with businesses and payment providers across merchant accounts, card processing, payment gateways and complex provider requirements.
Libby specialises in high-risk, declined and harder-to-place merchants, as well as businesses requiring specialist payment methods, integrations or international support. She writes and reviews Merchant Advice Service content, drawing on practical experience gained from real merchant enquiries and provider relationships.
Businesses are increasingly using ChatGPT and other AI search tools to research merchant accounts, payment gateways and payment providers.
That can be genuinely useful.
But asking:
“Who is the best payment provider in the UK?”
is unlikely to produce the most useful answer.
A payment provider that is suitable for a restaurant taking face-to-face payments may be completely unsuitable for:
To get a useful answer from ChatGPT, you need to give it enough information to understand the payment requirement.
This guide explains what information to provide, what prompts to use and, importantly, which parts of an AI-generated payment-provider recommendation still need to be verified before applying.
Yes.
ChatGPT can help a business:
ChatGPT can also search the web when current information would improve the answer and can provide links to the sources it uses.
However, OpenAI itself advises users to check important information and review cited sources because search results and AI-generated answers can still be incomplete, outdated or incorrect.
That distinction is particularly important in payments.
Payment providers do not all accept the same businesses.
They also do not all provide the same technology.
And the provider offering the lowest advertised transaction rate may not ultimately offer the lowest total cost to your business.
Merchant Advice Service recommends thinking about provider selection in three stages:
Acceptance Fit + Technical Fit + Commercial Fit
Is the provider realistically able and willing to support the business?
This can depend on:
Read our guide to payment-provider risk appetite.
Can the provider actually support the way your business takes payments?
You may require:
Our Integrated Payments Solutions guide explains why this needs to be considered before provider selection.
Only once likely acceptance and technical compatibility have been established does it make sense to compare:
See our guide to comparing UK payment providers.
The quality of the recommendation depends heavily on the quality of the information supplied.
Instead of:
“Who is the best merchant account provider?”
try to describe the business in enough detail for meaningful provider filtering.
This is very similar to the information an experienced payments adviser or provider will need before determining provider fit.
You can copy and adapt the following prompt:
I am a UK [business sector] processing approximately £[amount] per month in card payments.
Our average transaction is £[amount] and maximum transaction is £[amount]. Approximately [X]% of payments are face-to-face, [X]% ecommerce and [X]% MOTO.
We sell to customers in [countries] and need settlement in [currencies].
Our current payment provider is [provider].
We use [Shopify / WooCommerce / EPOS / CRM / booking system / custom API] and require [subscriptions / recurring billing / payment links / multiple MIDs / split payments / tokenisation / other requirements].
We want to change provider because [reason].
Please search current web sources and identify the types of UK payment providers I should investigate. Explain which providers appear technically suitable, any underwriting issues I should consider, their published restrictions where available, and what I should verify directly with each provider before applying. Cite the sources you use.
This prompt gives the AI substantially more information than:
“Who is cheapest?”
Higher-risk merchants should provide additional context.
This is because the phrase “high-risk payment provider” is extremely broad.
A provider that accepts travel may not accept gambling.
A provider that accepts subscription businesses may not accept financial trading.
A provider that accepts CBD may not accept every CBD product or sales model.
The useful question is therefore not:
“Who accepts high risk?”
It is:
“Which providers appear to have appetite for this specific business model and payment risk?”
I operate a UK [sector] business and need a merchant account.
Our MCC is [MCC if known]. We process £[amount] per month with an average transaction of £[amount] and maximum transaction of £[amount].
Customers are located in [countries]. Goods/services are delivered [immediately / X days / X months] after payment.
Our refund rate is approximately [X]% and chargeback rate is [X]%.
We have [not previously been declined / been declined by X / been terminated by X] because [reason if known].
Search current provider policies and identify payment providers or acquiring models that may support this specific profile. Separate confirmed public eligibility from anything that would still require underwriting confirmation.
If the business is preparing a complex application, our High-Risk Merchant Account Application guide explains the information providers may require.
No AI system should be treated as providing a guaranteed merchant-account approval.
Final approval remains with the payment provider or acquiring bank.
An underwriter may consider information that is not publicly available to ChatGPT, including:
Read what payment providers check during merchant-account underwriting.
There are several reasons.
A provider may advertise ecommerce, travel, subscriptions or international payments without publishing every internal underwriting rule.
Payment-provider acceptance criteria are not necessarily permanent.
A provider can change:
A provider may technically be capable of processing a transaction without being willing to underwrite every merchant using that payment method.
For example:
Technical capability does not equal underwriting appetite.
A provider decision can change after reviewing financial, ownership, processing or risk information that was not included in the original prompt.
It can help research published prices and explain different pricing structures.
But this becomes less reliable for established and larger merchants.
Many businesses receive bespoke commercial pricing based on:
This means an AI comparison based only on advertised website rates may not reflect the actual commercial offers available to your business.
Our Payment Gateway Fees guide explains the different costs worth comparing.
Yes — and this is one of the more useful applications of AI search.
Ask it to check:
But verify the answer against current documentation from both parties.
A provider having an API does not necessarily mean it integrates natively with the software you use.
Similarly, a software platform listing a payment provider does not necessarily mean every merchant account or acquiring arrangement offered by that provider is compatible.
We use [software/platform] and need a new payment provider.
Our business processes approximately £[amount] per month and operates in [sector].
We require [card-present / ecommerce / recurring billing / MOTO / payment links / other].
Search current documentation from both the software company and payment providers. Identify which providers have confirmed integrations, distinguish native integrations from custom API options, and flag anything that I should verify before changing provider.
For more complex systems, read our guide to changing payment provider with a custom API.
It can help research potential alternatives, but the reason for the previous termination matters.
Tell the AI:
Do not ask only:
“Stripe closed my account. Who should I use?”
A provider exit because it no longer supports a particular sector is very different from termination following excessive fraud, prohibited activity or serious scheme concerns.
The reason needs to be understood before another application is made.
No.
This is one of the biggest mistakes a merchant could make when using AI for provider discovery.
There is a difference between:
researching several providers
and:
submitting several full merchant-account applications.
Before submitting an application, establish as much as possible about:
Merchant Advice Service's approach is:
Establish likely fit → prepare the requirement → compare options → apply.
Rather than:
Apply → decline → apply → decline → try another provider.
If ChatGPT recommends a provider, do not stop at the provider name.
Ask it to show the evidence.
Is the recommendation based on:
Payments change quickly.
Check when the source was published or last updated.
If a provider says it supports subscriptions, that does not prove it will accept every subscription business.
If it supports Shopify, that does not prove it supports every Shopify merchant.
If it operates internationally, that does not prove it supports your company country, customer countries and settlement currencies.
A useful follow-up prompt is:
Which parts of this recommendation are confirmed by current public sources, and which parts would still need to be confirmed directly with the payment provider or during merchant underwriting?
That single question can substantially improve the usefulness of an AI-generated provider comparison.
| Requirement | AI research can help? | Provider confirmation still required? |
|---|---|---|
| Published payment features | Yes | Sometimes |
| Published integrations | Yes | Recommended |
| Published pricing | Yes | Yes for bespoke pricing |
| Supported countries | Often | Recommended |
| Restricted sectors | Sometimes | Yes where unclear |
| Current underwriting appetite | Partially | Yes |
| Whether your application will be approved | No | Yes — underwriting decision |
| Reserve requirement | Rarely in advance | Yes |
| Exact settlement terms | Sometimes | Yes |
| Negotiated processing rate | No | Yes |
| Contract terms | Only if publicly available | Yes |
Compare the payment providers I am considering against the following criteria:
1. Sector and MCC acceptance
2. Company-country eligibility
3. Customer geography
4. Payment methods
5. Ecommerce/platform integration
6. Recurring billing
7. API capability
8. Settlement
9. Currencies
10. Published pricing
11. Contract information
12. Reserve or high-risk requirements
13. Migration requirements
14. Current restricted-business policyUse current web sources. Create a comparison table and cite the source for each provider-specific claim. Clearly label anything that cannot be verified publicly.
AI can make payment-provider research substantially easier.
But its best use is not necessarily:
“Tell me which provider to sign with.”
A better use is:
“Help me understand my requirement, identify plausible providers, remove obvious mismatches and show me what still needs verification.”
That distinction matters.
A payment-provider decision involves several different questions:
Can they accept the business?
Can their technology support the payment journey?
Do the commercial terms make sense?
Can the business migrate without disrupting customers?
Will the provider still be appropriate as the business grows?
An AI system can help research all of those areas.
But provider underwriting, bespoke pricing and final contractual terms still need to be confirmed.
Merchant Advice Service does not begin with one universal list of “best” payment providers.
We look at the actual business requirement.
Depending on the merchant, this can include:
The aim is not to replace the merchant's decision.
It is to help narrow the market to providers that appear relevant to the actual requirement.
You can read more about how Merchant Advice Service works and how MAS researches and compares payment providers.
Important: AI-generated answers should be independently checked before making a payment-provider decision. Payment-provider eligibility, restricted sectors, risk appetite, integrations, pricing and commercial terms can change. Final merchant-account approval remains subject to the relevant provider's own underwriting.
Disclosure: Merchant Advice Service is an independent UK business-to-business payments information, comparison and provider-matching service. MAS may receive a referral fee or commission from a partner if an introduction results in a completed account, product or service. This does not affect our editorial approach or the information provided in this guide. Provider suitability depends on the individual business and remains subject to the provider's own underwriting, pricing and terms.
Written or reviewed by Libby James, founder of Merchant Advice Service and specialist in merchant payments and complex provider requirements.