Pay by Link for Merchants

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Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

Pay By Link an Overview

Accept hassle-free payments with Pay by Link. In today’s fast-paced digital world, convenience is key, and Pay by Link offers just that for businesses and their customer base. Whether you’re a small business owner or a large enterprise, the innovative solution simplifies the payment process, saving you time and money while ensuring security and efficiency.

Say goodbye to late payments and transaction fees as pay links empower you to effortlessly collect payments from your customers. No more chasing down invoices or dealing with failed transactions—automated systems now take care of it all, allowing you to focus on what truly matters: growing your business.

At Merchant Advice Service, our team of experts understands the evolving landscape of digital payments. We’re here to guide businesses like yours in adopting Pay by Link technology seamlessly. From setting up pay links to integrating them with your accounting software, we provide comprehensive support every step of the way.

With Pay by Link, getting paid has never been easier. Simply create your pay links, obtain customer authorisation, and your chosen system handles the rest. Join countless businesses already benefiting from this convenient, secure, and regulated payment solution. Streamline your financial processes today and watch your business thrive.

Understanding the Benefits of Pay by Link

The digital payment landscape just got easier with payment link solutions. These links offer secure payment methods within digital payment systems, ensuring reliability for both businesses and customers. Additionally, merchant account services enhance online payment flexibility to suit diverse business requirements.

Touchless transactions are prioritised for safety. Payment links streamline this process, allowing customers to pay through convenient channels such as email, SMS, and social media. This user-friendly approach simplifies payments, making transactions effortless and accessible across various platforms.

Security and compliance are paramount in our payment link solutions. With built-in features like 3D Secure 2, fraud reduction customer trust is significantly enhanced. This advanced authentication protocol provides an additional layer of security, safeguarding transactions against fraudulent activities. By implementing 3D Secure 2, businesses bolster customer confidence, knowing their sensitive information is protected during online payments. With commitment to security ensures peace of mind for both businesses and customers, fostering trust and reliability in every transaction.

Amidst mobile payment trends, integrating the best payment gateway is crucial. Solutions which encompass fraud reduction strategies tailored to evolving customer payment preferences. Payment links provide unmatched flexibility, accommodating various payment options and enabling transactions directly from a mobile device, making location irrelevant. Businesses can accept payments seamlessly, whether online, in-person via QR Code, or even without a website. This adaptability ensures convenience for both businesses and customers, enhancing the overall payment experience while staying aligned with emerging mobile payment trends.

Payment links serve as powerful tools to boost sales and enhance efficiency for businesses. They can significantly increase conversion rates by reactivating abandoned carts, providing customers with a convenient and direct way to complete their purchases. With the ability to send payment links directly to customers who have abandoned their carts, businesses can prompt them to finalise their transactions effortlessly.

Payment links facilitate quick invoice transactions, streamlining the payment process for both businesses and customers. Instead of navigating through complex invoicing procedures, customers can simply click on the payment link and proceed to their purchase. This simplicity not only improves customer satisfaction but also reduces the likelihood of late and missed payments.

By leveraging payment links to engage customers and expedite transactions, businesses can maximise their sales potential while optimising operational efficiency, ultimately driving growth and success.

How Does Pay by Link Work?

Pay by Link reforms online payments, offering businesses a seamless way to facilitate secure and flexible transactions through a simple web link. It’s particularly advantageous for invoicing, enabling accountancy firms to send payment requests to clients via a URL, regardless of whether they have a website or a point-of-sale machine. This versatile solution can also be integrated into social platforms like Instagram, allowing businesses to embed a “Pay Now” button for direct payment processing.

Here’s a step-by-step guide on how Pay by Link works:

  1. Access Payments Portal: Companies log into the Payments Portal known as a Virtual Terminal, and navigate to Pay by Link.
  2. Generate Payment Link: The business then fill in relevant details such as payment description, redirect URLs, and the client’s email address for receipt.
  3. Dispatch Payment Link: Once the link is generated, it’s incorporated into a company-branded email or SMS and dispatched to the client.
  4. Client Payment: Clients click the URL provided by the firm, initiating a secure hosted payment page customised to reflect the firm’s branding.
  5. Enter Payment Information: Clients enter their payment information, including credit or debit card details.
  6. Security Checks: The system conducts necessary checks, such as Dynamic Currency Conversion (DCC) for currency preferences, and completes the 3DSecure authentication process to ensure security.
  7. Transaction Processing: Payment links can be accessed via a payment app or directly from financial institutions, providing convenience for clients. The payment processor handles the transaction securely, facilitating payment solutions that accommodate various credit or debit cards.

Example Case Studies:

Freelance Consultant: A freelance consultant struggled with invoicing and receiving timely payments from clients. With Pay by Link, they could generate payment links directly from their mobile app, making it convenient to send invoices on-the-go. Clients appreciated the ease of paying via a secure link, leading to quicker settlements of invoices and improved cash flow for the consultant.

SME Contractor: An SME contractor faced challenges in collecting payments from clients who preferred online transactions. By implementing Pay by Link, they simplified the payment process for their clientele. Clients could now receive a payment link via email, WhatsApp, or SMS, allowing them to conveniently complete their payments online. This resulted in a significant reduction in payment delays and increased customer satisfaction.

Implementing Pay by Link with Merchant Advice Service

Merchant Advice Service is your trusted partner in implementing Pay by Link solutions, providing expert guidance and support every step of the way. With a deep understanding of merchant accounts and payment gateways, MAS ensures seamless integration tailored to your business needs.

Our team takes a personalised approach, working closely with businesses to understand their unique requirements. From initial consultation to implementation and beyond, we craft custom solutions that optimise the Pay by Link system to meet specific business objectives.

Key benefits of Pay By Link are numerous. It offers a fully secure payment solution with a simple, hosted page, reducing the compliance burden on the merchant. The incorporation of a 3DSecure check further enhances security, reduces transaction costs, and provides better protection against chargebacks.

For businesses requiring recurring payments, Pay by Link offers secure tokenisation, enabling merchants to create payment links with zero amounts and generate tokens for future charges. In sectors like the hotel industry, Pay by Link aids in compliance with PSD2 regulations while streamlining operations and saving valuable time and resources. Similarly, retailers benefit from compliance and agile business transformation, empowering small business owners to launch payment links from additional channels and integrate payment methods not supported by their e-commerce platforms.

Pay by Link significantly reduces the risk of fraud and chargebacks resulting from card or identity theft, as the shopper completes the transaction securely. Shoppers themselves enjoy a simple and secure payment experience with more options at their fingertips, while repeat shoppers gain added convenience through tokenisation. Ultimately, this leads to improved conversion rates and increased sales for businesses utilising Pay by Link solutions.

With Merchant Advice Service’s expertise and personalised approach, businesses can harness the full potential of Pay by Link, unlocking enhanced security, efficiency, and profitability in their payment processes.

Choosing the Right Payment Link Provider

When selecting the appropriate payment link provider, merchants must meticulously assess leading contenders such as Adyen, PayPal, and Stripe, scrutinising their features and contrasting them against specific business requisites.

Adyen stands out for its global reach and comprehensive payment solutions, accommodating various payment methods like card payments, bank transfers, and buy now pay later options. It provides advanced security measures to safeguard payment information, ensuring secure financial transactions for both merchants and customers. Adyen’s extensive customer base and seamless integration capabilities render it an appealing choice for businesses operating on an international scale.

PayPal, a prominent player in the payment industry, furnishes merchants with a user-friendly platform equipped with robust security features. It supports a diverse range of payment methods, encompassing card payments, bank transfers, and buy now pay later services. PayPal places a strong emphasis on customer protection against fraud and identity theft, thereby enhancing trust and confidence in its services. PayPal’s broad integration capabilities and substantial customer base make it a popular option for businesses of all sizes.

Stripe is renowned for its adaptable and developer-friendly payment solutions, facilitating effortless integration of payment links into business platforms. It accommodates a wide array of payment methods, including card payments, bank transfers, and buy now pay later alternatives, catering to diverse customer preferences. Stripe prioritises simplicity and customisation, empowering merchants to craft tailored payment experiences for their clientele. With robust security measures and seamless integration capabilities, Stripe is a preferred choice for businesses seeking flexibility and control over their payment processes.

When selecting a payment link provider, merchants should consider factors such as fees, supported payment methods, integration capabilities, and security measures. It’s essential to select a provider that offers value for money, compliance with regulatory standards, protection against fraud, convenience for recurring payments, simplicity for businesses, and flexibility for customisation.

Key features to look for include short implementation timings and value for money to keep operational costs under control. Once the onboarding process is completed, the right payment partner will provide the service in just a few days. Compliance with the latest regulation standards allows businesses to process safe cross-border payments. The PSD2 regulation introduced Strong Customer Authentication (SCA) to protect online and contactless payments. A Pay by Link provider should include 3DSecure authentication to make the payment fully PSD2 SCA compliant, providing peace of mind for businesses and spenders.

Customer protection against fraud and credit card or identity theft by offering a secure online environment with reinforced transaction security is crucial. Convenience for recurring spenders through secure tokens is another significant factor. Merchants can generate a Pay by Link with a zero amount and generate a token so that card details are securely captured and can be used for future charges. Simplifying the process for businesses by launching it from a payment portal is important. A Pay by Link provider should provide businesses with the choice to create a link that can be used for one single customer only or select to use it multiple times so that the same link can be sent out to many customers at once. Flexibility and customisation are paramount, and the payment page must be customisable to guarantee a consistent experience and keep the payment moment on-brand.

By considering these factors, business owners can choose the best Pay by Link provider that meets their specific needs and provides a secure and reliable payment solution for their customers. In today’s fast-paced world, businesses need payment solutions that are not only secure and reliable but also convenient for their customers. That’s where Pay by Link comes in. It provides a simple and efficient way for businesses to offer secure e-payments through a web link, reducing the compliance burden from the merchant and making payments easy for the customer.


The adoption of Pay by Link presents a myriad of benefits for businesses across various industries. One significant advantage is the facilitation of cross-border payments, enabling merchants and hoteliers to tap into international markets seamlessly. This feature empowers businesses to cater to international customers on their e-commerce platforms, allowing them to pay through their preferred methods without additional investment or complex integration.

Pay by Link contributes to an enhanced customer experience, particularly for businesses with a substantial customer database. Activation of Pay by Link enables exclusive promotions and private sales through CRM systems, offering a more personalised and engaging interaction with customers compared to generic outreach efforts.

The rise of social commerce has become increasingly prominent, with businesses leveraging social media platforms as sales channels. Even brands with minimal social media presence have witnessed the advantages of converting their profiles into sales channels, tapping into the increased social media activity observed during lockdown periods.

The revival of QR codes has provided businesses with new avenues for direct marketing and customer engagement. By incorporating QR codes into printed collateral, businesses can reach a captive audience and seamlessly connect them with Pay by Link payment options.

Whether it’s hotels, fashion outlets, or department stores, businesses across various sectors have turned to Pay by Link to stay connected with customers and ensure operational continuity. For expert guidance and assistance in implementing Pay by Link solutions contact Merchant Advice Service (MAS) for support and to unlock the full potential of Pay by Link. It’s time to elevate your payment capabilities.


Commonly Asked Questions
What is Pay by Link?
Pay by Link is a payment solution enabling businesses to create unique links for online transactions.
How does Pay by Link work?
Businesses generate a payment link, share it with customers, who then use it to access a secure payment page and complete the transaction.
Is Pay by Link secure?
Yes, Pay by Link transactions are secure, with encryption and fraud detection measures in place.
What types of businesses can benefit?
Pay by Link is useful for various businesses, including e-commerce stores and service providers.
Can Pay by Link be used for recurring payments?
Yes, by generating a payment link with a token for future charges.
How quickly can I start using Pay by Link?
Typically, businesses can set up and start using Pay by Link within a few days.
Are there any fees?
Yes, transaction fees and provider charges apply. Remember to compare on a pound-for-pound basis.
Can Pay by Link integrate with my existing system?
Yes, many providers offer integration options for seamless incorporation into existing workflows.

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Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

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