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Hotel Merchant Accounts & Payment Integration for Cloudbeds, SiteMinder, and Guesty Users

16 June 2025

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Written by Libby James
Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.
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    Payment Integration for Hotel Systems

    Hotels today are expected to offer not just comfort, but convenience, and that includes how guests pay. Whether you're operating a boutique hotelluxury resortserviced apartment, or rural lodge, having a merchant account that integrates with your hotel booking software can significantly streamline your payment operations, enhance guest experience, and reduce chargeback risk.

    In this in-depth guide, we’ll explore what a hotel merchant account is, why integration with systems like CloudbedsSiteMinderGuesty, and SevenRooms matters, and how hospitality businesses can choose the right solution.


    What is a Hotel Merchant Account?

    hotel merchant account is a business banking facility that enables hotels and lodging providers to accept and process debit and credit card payments from guests. Payments may be taken at different points:

    • During the online booking process
    • At check-in/check-out
    • Over the phone (MOTO)
    • Via in-person POS terminals

    Unlike a general merchant account, a hospitality-specific solution accommodates the unique needs of the industry: flexible payment scheduling, multi-channel processing, fraud protection, and integration with core hotel systems.

    Why Integration is Essential for Hospitality Businesses

    In a typical hotel operation, payments interact with multiple systems — the property management system (PMS)booking enginechannel managerPOS, and sometimes even CRM and accounting software.

    Integrating a merchant account with these platforms unlocks a wide range of operational and financial benefits.

    1. Operational Efficiency

    Manual entry of card details is not only error-prone, it wastes time and slows down the check-in/check-out process. With integrated payments, transactions sync automatically with your PMS or POS, reducing administrative overhead and human error.

    For example, if you're using Cloudbeds, integrating a merchant account means that payments, pre-authorisations, and deposits are instantly reflected in the guest folio — with no need for manual reconciliation.

    2. Unified Guest Experience

    Integration allows you to accept payments across multiple guest touchpoints, from online bookings on your SiteMinder-powered website to walk-in payments at your SevenRooms-hosted restaurant. Guests can pay how and when they prefer — whether it’s by card, contactless, Apple Pay, Google Pay, or in their local currency via Dynamic Currency Conversion (DCC).

    3. Enhanced Security & PCI Compliance

    Hotels often process card-not-present transactions, which are more prone to fraud and chargebacks. Integrated gateways support tokenisationCVV/AVS verification, and 3D Secure authentication, ensuring compliance with PCI DSS and reducing risk exposure.

    4. Financial Visibility

    Integrated merchant accounts provide real-time dashboards and detailed payment reporting. This helps hotel finance teams reconcile revenue, track outstanding balances, and identify issues quickly — all from within the same system they already use for operations.

    5. Chargeback Mitigation

    Hotels frequently deal with cancellations and "no-show" disputes. An integrated solution can use preventative features such as:

    • 3D Secure for online bookings
    • Clear billing descriptors to reduce guest confusion
    • Chargeback alerts that provide up to 48 hours to resolve issues before escalation

    Common Integration Scenarios

    Here’s how integrated payments typically work across different hotel operations:

    Online Bookings (Booking Engines like SiteMinder, Guesty, NetAffinity)

    • Scenario: A guest books online and enters card details to secure the reservation.
    • Integration Impact: The payment is processed immediately or stored securely for later. The PMS is updated in real time, and the guest receives confirmation instantly.

    In-Person Payments (PMS + Card Terminal)

    • Scenario: A guest arrives and pays at the front desk.
    • Integration Impact: Payment terminals sync with the PMS (e.g. CloudbedsHotelogix), automatically closing folios and logging the transaction under the guest's profile.

    Phone Reservations (MOTO Transactions)

    • Scenario: A guest books a room by phone, providing card details verbally.
    • Integration Impact: Staff use a virtual terminal integrated with your PMS to process payments with multi-step verification (AVS, CVV, phone/email verification), minimising risk.

    On-Site POS (e.g. SevenRooms in F&B Outlets)

    • Scenario: A guest charges food, drinks or spa services to their room.
    • Integration Impact: The POS system communicates directly with the PMS and merchant account, consolidating charges for seamless billing at checkout.


    Considering Alternatives to Stripe? Here's Why It Matters

    Developers often choose to integrate Stripe into hotel websites and booking platforms due to its clean API, fast setup, and strong developer support. It’s a go-to option for getting started quickly — especially for online payments.

    However, Stripe may not always be the most strategic choice for hotels in the long run, particularly for businesses with complex requirements or high transaction volumes. Exploring dedicated hotel payment solutions can offer key advantages, such as:

    ✅ Lower overall processing costs through custom or tiered pricing models

    ✅ Stronger chargeback support with early alerts and dispute resolution tools

    ✅ Greater flexibility with payment scheduling and settlement timelines

    ✅ Deeper integration with PMS, POS, and booking engines

    ✅ Support for MOTO (phone bookings) and international payments

    ✅ More detailed reporting and reconciliation tools tailored to hospitality needs

    ✅ Customisable security features like multi-level verification and tokenised storage

    Choosing the right merchant account isn’t just about ease of integration — it’s about selecting a system that works across your entire operation and supports long-term growth.

    How Merchant Advice Service Can Help with Integration

    Choosing a merchant account that integrates smoothly with your hotel software can be complex, especially with so many payment gateways, processors, and compatibility variables.

    We simplify this process with The Payments Directory®, designed specifically for hotels and lodging businesses.

    Whether you're using CloudbedsSiteMinderGuestySevenRoomsRoomRaccoon, or Little Hotelier, we can help match you with providers that:

    • Support direct API integration with your existing systems
    • Offer compatible payment terminals and virtual gateways
    • Provide tools to manage chargebacks, MOTO transactions, and multi-property setups
    • Reduce your card processing fees through tailored negotiation

    Our directory isn’t just a list — it’s an intelligent matchmaking tool that considers your integrations, business type, guest profile, and transaction volume.

    Software Systems Commonly Integrated with Hotel Merchant Accounts

    System

    Examples

    Integration Benefit

    PMS

    Cloudbeds, Hotelogix, RoomRaccoon

    Centralised booking and payments

    Booking Engines

    SiteMinder, Guesty, NetAffinity

    Seamless online payments

    POS

    SevenRooms, ePOS Now

    Unified billing and room charge

    CRM / Loyalty

    Revinate, GuestJoy

    Reward-based payments and insights

    Accounting

    Xero, QuickBooks

    Real-time reconciliation and financial control

    Final Considerations Before You Choose a Provider

    • Check for Software Compatibility: Ensure the merchant account supports direct integration with your current booking software or PMS.
    • Involve Your Staff: Front desk and finance teams should test the solution before full deployment.
    • Plan for Scaling: Choose a system that can grow with your property, including multi-location support or global payment capabilities.
    • Verify Support for MOTO and International Payments: Especially if your property receives high volumes of phone bookings or international guests.

    Wrapping It Up

    The right hotel merchant account isn’t just about accepting cards — it’s about connecting payments to your entire guest journey. With integrations available for CloudbedsSiteMinderSevenRoomsGuesty, and more, you can reduce friction, improve staff efficiency, and better protect your revenue.

    By using tools like The Payments Directory®, hospitality businesses can confidently choose a payment solution that works seamlessly with their tech stack, without overpaying or missing out on vital features.

    If you're ready to streamline your payments and improve the guest experience, we're here to help.

    FAQs

    What is a hotel merchant account?
    A hotel merchant account is a business account that enables hospitality businesses to accept and process debit and credit card payments. It supports online bookings, phone reservations (MOTO), and in-person transactions at the front desk or POS.
    Can I integrate a merchant account with my hotel booking software?
    Yes, most modern booking systems — such as Cloudbeds, SiteMinder, Guesty, and SevenRooms — support integration with merchant accounts via built-in payment gateways or APIs. This streamlines operations and automates payment capture, refunds, and reporting.
    Why do developers often use Stripe for hotel websites?
    Developers commonly use Stripe due to its simple API and fast deployment. It’s ideal for launching online payments quickly, but may not offer all the hospitality-specific features hotels need long-term, such as robust chargeback tools or MOTO support.
    What are the benefits of integrating payments with my PMS or booking engine?
    Benefits include faster check-ins and check-outs, reduced manual errors, automated reconciliation, enhanced security, and real-time visibility over payment activity — all of which improve both guest experience and back-office efficiency.
    Is it possible to accept payments over the phone securely?
    Yes. With the right merchant account and virtual terminal, you can process phone payments using secure verification tools like CVV, AVS, and tokenisation. This is essential for properties that take reservations by phone or email.
    How does payment integration help reduce chargebacks?
    Integrated payment systems often include fraud prevention features like 3D Secure, address verification (AVS), and chargeback alerts. These tools help verify transactions, reduce disputes, and give hotels more time to respond to issues before they escalate.
    Can Merchant Advice Service help me choose a payment provider that works with my booking software?
    Yes. Merchant Advice Service offers a dedicated Payments Directory® that matches hotels with providers based on the systems they already use — such as Cloudbeds, Guesty, or SiteMinder. This ensures compatibility, saves time, and avoids unnecessary costs.
    What types of properties benefit from payment integration?
    All hospitality businesses — including boutique hotels, resorts, B&Bs, serviced apartments, motels, and lodges — can benefit from payment integration. It helps streamline operations, improve guest satisfaction, and protect revenue across multiple channels.

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