Credit card processing for dating sites and apps

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Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

Dating website merchant accounts

With over 1.7 million Brits using popular dating apps and sites, online dating is now more popular than ever and subsequently a booming industry. Finding a merchant account for dating companies can be hard work as some providers still deem the industry as “adult” and therefore high risk.

Why are dating companies deemed high risk?

Dating websites and apps are considered high risk by payment account providers due to historic chargebacks experienced within the industry. Users more often than not sign up on a subscription basis for a set period of time and either wish to cancel or forget to end the contract, resulting in chargebacks. For tips on keeping chargebacks to a minimum CLICK HERE.

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Finding a merchant account for a dating site

Although some main stream will not accepting applications for dating card processing, other more specialised account providers and banks will. Merchant account providers for dating sites and any high risk industries are constantly assessing their attitude to risk, therefore they may pull away from specific areas at any given time, if you have been served notice by your current provider let our advisors know. If you are a more established company with high turnover and high transaction levels, it might be worth having more than one merchant account supporting your business preventing the risk of being unable to trade if for some reason your account is terminated.

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Online dating payment gateways

To process dating payments online as one offs or recurring subscriptions you will require a high risk payment gateway. The payment gateway works by encrypting customer card details ensuring they don’t fall into the wrong hands. Having a secure and efficient dating site or app payment gateway builds customer trust when paying what can be a costly monthly fee. Take a look at our guide to finding the best payment gateways for your needs now and in the future.

Finding a merchant account for a dating site

Although some main stream will not accepting applications for dating card processing, other more specialised account providers and banks will. Merchant account providers for dating sites and any high risk industries are constantly assessing their attitude to risk, therefore they may pull away from specific areas at any given time, if you have been served notice by your current provider let our advisors know. If you are a more established company with high turnover and high transaction levels, it might be worth having more than one merchant account supporting your business preventing the risk of being unable to trade if for some reason your account is terminated.

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Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

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