High-Risk Merchant Account Applications for UK & EU Businesses

05 June 2025

Written by Libby James

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

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Why a Focused High-Risk Merchant Account Application Matters

If you operate in industries like online gaming, home improvements, CBD, Forex, or e-cigarettes, you’ve likely encountered roadblocks when trying to process card payments. These industries fall under what acquiring banks label “high risk”—and applying for a merchant account in these sectors requires preparation, clarity, and a firm understanding of what's involved.

This guide focuses specifically on the high-risk merchant account application process for UK and EU businesses, offering clear, actionable steps to help you secure the right payment solution and minimise operational risk.

What Is a High-Risk Merchant Account?

A high-risk merchant account is a payment processing service tailored for businesses that banks and card networks consider more likely to face chargebacks, fraud, or compliance issues.

Common industries include:

Online gambling and gaming
CBD, vape, and e-cigarette products
Travel and ticketing
Forex and crypto trading
Subscription-based or continuity programmes

How to Apply for a High-Risk Merchant Account: Step-by-Step

1. Identify a Specialist Payment Processor

Standard merchant providers often won’t support high-risk businesses. Focus your search on acquiring banks and payment processors that specialise in high-risk verticals.

Checklist:

Industry experience
Chargeback protection tools
Multi-currency or cross-border support
Transparent fees and reserve terms

Tip: Use a comparison directory or a consultant to save time and avoid unsuitable providers.

2. Gather Required Documentation Early

Being prepared with a full documentation pack will significantly reduce delays in underwriting.

Typical documents include:

Articles of incorporation and Companies House registration
Director/owner photo ID
Voided business cheque or bank confirmation
3–6 months of business bank statements
Payment processing history (if available)
Terms and conditions, privacy policy, and refund policy on your website
Login credentials for site review (if applicable)

3. Complete the Application Form Thoroughly

A strong high-risk merchant account application includes detailed answers about:

Your products/services
Business model (one-time vs. recurring billing)
Target markets (UK, EU, global)
Average transaction size and monthly volumes
Steps taken to prevent fraud and chargebacks

Be transparent—your application will be reviewed by risk teams, and inconsistencies may result in delays or denial.

4. Underwriting and Risk Assessment Process

Once submitted, your application enters underwriting. This phase assesses risk and determines your terms.

What underwriters review:

Chargeback and refund rates
Industry risk level
Business and director credit reports
Website compliance
Reputational issues (negative press, reviews, etc.)

High-risk underwriting takes longer than standard applications—expect 5 to 15 business days, depending on your sector and documentation quality.

5. Review Your Offer and Negotiate Terms

Once approved, you’ll receive a merchant agreement. Focus on these key areas:

Transaction fees (fixed + %)
Chargeback fees
Monthly minimums
Reserve structure
Payout schedule (e.g. T+1, T+3)
Contract length and early termination clauses

Don’t hesitate to negotiate—especially if your application is strong or you have multiple offers.

6. Integrate and Test Your Payment Setup

Once onboarded, connect the merchant account to your payment gateway, website, or POS system.

Use test credentials for live simulation
Ensure PCI DSS compliance
Monitor for issues before full launch
Work with your provider’s support team during setup

7. Go Live and Monitor Performance

After going live:

Track daily transaction activity
Monitor chargeback ratios (aim <1%)
Use analytics to optimise
Ensure ongoing compliance with card schemes and regulations

Tip: Schedule regular reviews with your account manager to renegotiate fees or reduce reserves.

Key Factors Which Could Influence Your Approval

Step	Key Action
1	Choose a specialist high-risk processor
2	Prepare complete documentation
3	Complete the application with accurate detail
4	Undergo risk assessment and underwriting
5	Review and negotiate the contract terms
6	Set up and integrate the merchant account
7	Monitor performance and mitigate risk

Considerations for Application

Rolling Reserves

A rolling reserve is a portion of your processed revenue held temporarily by the acquirer to cover chargebacks or disputes.

Standard reserve: 5–10% held for 90–180 days
Funds are released gradually after the hold period
Reserve levels may be reduced as trust builds

You should negotiate reserve terms upfront and revisit them regularly as your processing history improves.

Chargeback Management Tools

High-risk accounts are monitored closely for chargebacks. Staying under the 1% threshold is critical to maintaining account stability.

Recommended tools and strategies:

Chargeback alert systems
3D Secure 2.0 authentication
AI-based fraud scoring
Real-time analytics dashboards
Clear refund and cancellation policies
Fast customer support and transparent billing descriptors

A solid chargeback prevention plan will strengthen your application and lower reserve requirements.

Diversify with Multiple Merchant Accounts

Many high-risk merchants operate more than one merchant account to spread risk and ensure continuity.

Common strategies include:

A primary and backup provider
Accounts split by card scheme (Visa/Mastercard)
Multi-jurisdiction setups (UK, EU, offshore)

This is known as load balancing and can help reduce downtime if one provider changes their terms or closes your account.

Wrapping It Up: Build a Long-Term Payments Strategy

Finalising a high-risk merchant account application can be time-consuming and uncertain, especially if you've previously been declined or had an account terminated. At Merchant Advice Service, we specialise in supporting high-risk merchants across a range of industries, helping you find the right providers and avoid costly setbacks.

Our team works with businesses at every stage—from first-time applicants to those needing urgent replacements after sudden account closures. We understand the red flags underwriters look for and can guide you through the application process to improve your chances of approval.

Using The Payments Directory®, you can filter merchant account providers by:

MCC (Merchant Category Code)
Business location
Accepted payment methods(e.g. cards, crypto, recurring billing)

This allows you to connect directly with providers whose risk appetite matches your business model, saving time, avoiding mismatches, and increasing your success rate.

Whether you're in adult services, CBD, travel, gaming, or another high-risk sector, MAS can help you build a stable, compliant payments infrastructure with long-term resilience.

FAQs

How do high-risk merchant account applications differ from standard ones?

High-risk merchant account applications involve more detailed checks and stricter underwriting compared to standard applications. Providers assess not only your business model and credit history, but also factors like chargeback risk, industry regulations, and reputational concerns. You’ll be expected to submit additional documentation, such as processing history, compliance policies, and website credentials, and may face longer approval times, rolling reserves, or higher fees. The process is more rigorous because providers are taking on greater risk by supporting high-risk industries such as adult entertainment, gambling, CBD, supplements, and Forex.

How long does it take to get approved for a high-risk merchant account?

The application process for a high-risk merchant account typically takes between 5 to 15 business days, depending on your industry, the quality of your documentation, and the responsiveness of your provider. Complex applications may take longer due to in-depth underwriting checks.

Can I get a high-risk merchant account if I’ve been previously declined?

Yes. Many businesses come to us after being declined by a mainstream provider. Being turned down doesn’t mean you’re out of options—it just means you need a provider with the right risk appetite for your business type, location, and MCC. Merchant Advice Service can help match you with a more suitable high-risk acquirer.

What’s the difference between a rolling reserve and a standard hold?

A rolling reserve is a percentage of your processed revenue that your provider holds for a set period (e.g. 10% held for 180 days) to cover chargebacks or refunds. A standard hold typically delays your payouts (e.g. T+7 or T+14 days) without holding a fixed percentage. Both are common in high-risk merchant accounts and can often be negotiated over time.

How can I reduce chargebacks in a high-risk business?

To reduce chargebacks, ensure you have: • Transparent refund and billing policies • Secure checkout processes (e.g. 3D Secure) • Real-time fraud filters • Chargeback alert tools • Responsive customer service and clear transaction descriptors Managing chargebacks proactively is essential to keeping your merchant account in good standing.

Should I use more than one merchant account for my high-risk business?

Yes. Many high-risk businesses maintain multiple merchant accounts to mitigate risk, spread transaction volume, and ensure continuity if one provider terminates service. This approach—called load balancing—can protect your revenue and improve negotiating power with acquirers.

Can I use a broker to help find a high-risk merchant account?

Yes. Applying for a high-risk merchant account can be complex, especially if you've been declined before or operate in a heavily regulated sector. Working with a non-biased advisory service can save time and help you avoid unsuitable providers. Services like Merchant Advice Service offer impartial guidance and tools—such as The Payments Directory®—to help you filter merchant account providers based on your industry, business location, MCC (Merchant Category Code), and payment methods. This increases your chances of approval and ensures a better long-term fit.

What should I prepare before applying for a high-risk merchant account?

Before submitting your high-risk merchant account application, it’s important to prepare a complete and accurate documentation pack. This helps speed up underwriting and improves your chances of approval. Key items to prepare include: Business registration documents (e.g. Companies House certificate) Photo ID for directors or owners Proof of business bank account (e.g. voided cheque or confirmation letter) 3–6 months of business bank statements Payment processing history (if available) Website access or demo credentials for review Terms and conditions, privacy policy, and refund policy clearly visible online Having this information ready—and ensuring your website is compliant—shows that your business is well-organised, reduces delays during underwriting, and positions you as a lower-risk applicant.