Case Study: UK Holiday Let Travel Business

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Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

Client Background

The client, an established UK holiday business falling under the “travel” category, found themselves in a critical situation when their previous service provider (Stripe) issued a notice. Classed as a “travel” entity, their unique needs demanded a provider well-versed in the intricacies of the holiday and travel industry. Seeking comprehensive advice and a reliable alternative, the client reached out to several providers. Notably, they chose to contact Merchant Advice Service (MAS) through Facebook, showcasing the diverse and accessible channels through which clients engage with MAS.



The Issue

As a company operating in the travel sector, the client faced distinct challenges related to their classification. With the impending need for a new service provider, they were on the lookout for not just any solution, but one that could align with the specific requirements of their UK holiday business and work with their booking and client management software.



How We Helped

Merchant Advice Service, led by Libby James and her team, played an instrumental role in addressing the client’s needs. Here’s how we provided tailored assistance:

  • Specialised Advice for the Travel Industry: Acknowledging the unique challenges inherent in the travel sector, MAS offered specialised advice tailored to the nature of the client’s UK holiday business. This bespoke approach ensured a nuanced understanding of the client’s industry-specific requirements.
  • Detailed and Knowledgeable Guidance: MAS distinguished itself among the providers the client approached through the provision of detailed, knowledgeable, and experienced advice. The team at MAS demonstrated a profound understanding of the intricacies specific to the travel industry, instilling confidence in the client regarding the guidance received.
  • Comprehensive Issue Resolution: MAS adopted a thorough and comprehensive approach in addressing every issue encountered by the client. This commitment to resolving challenges, no matter how intricate, contributed significantly to the outstanding service experience highlighted by the client.
  • Personalised Thank You to Libby and the Team: The client expressed personal gratitude to Libby James and her team for the outstanding service received. This bespoke acknowledgment underscores the personalised and attentive approach that MAS brings to its client interactions, fostering a strong sense of client-provider rapport.

Client Testimonial

Taking to Google, the customer wrote I contacted Merchant Advice Service when our company received notice from a previous provider. We’re classed as “travel” due to the nature of our UK holiday business. At the time we reached out to a few providers – however the advice we received from MAS stood out from the rest. Detailed, knowledgeable and experienced in every issue we came across. I wanted to personally thank Libby and her team for the outstanding service. Highly recommend.’

This case study highlights the effective and personalised service provided by Merchant Advice Service and Libby James in addressing the unique needs of a UK holiday rental business operating in the travel sector. The choice to contact MAS via Facebook illustrates the accessibility of MAS services through various digital platforms. The detailed advice, industry expertise, and commitment to issue resolution contribute to MAS’s reputation for delivering exceptional service tailored to the specific challenges of businesses in the travel and holiday industry.


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Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

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