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Case Study: Customer Loyalty/Reward Programmes

17 October 2023
Libby James – Founder & Payments Expert
Written by Libby James

Libby James is the founder and Managing Director of Merchant Advice Service. Since 2016, she has worked directly with businesses and payment providers across merchant accounts, card processing, payment gateways and complex provider requirements.

Libby specialises in high-risk, declined and harder-to-place merchants, as well as businesses requiring specialist payment methods, integrations or international support. She writes and reviews Merchant Advice Service content, drawing on practical experience gained from real merchant enquiries and provider relationships.

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Client Background

The client, a nascent business specialising in customer rewards and money-saving loyalty programmes, faced a unique set of challenges. Operating without a transaction history, the newly founded company was deemed high risk within the financial services landscape. The recommendation to connect with Merchant Advice Service (MAS) originated from LinkedIn, highlighting the importance of professional networking in guiding businesses through complex financial scenarios.

The Issue

As a new entrant without a transaction history, the client encountered difficulties due to their high-risk classification within the financial sector. Navigating this intricate landscape required specialised guidance, prompting them to seek assistance from MAS.

How We Helped

The Merchant Advice Service team, provided exemplary service to address the client’s multifaceted challenges. Here’s how we facilitated the client:

  • Tailored Financial Solutions: Recognising the heightened risk associated with the client’s lack of transaction history, MAS provided tailored financial solutions designed to mitigate their high-risk status. This bespoke approach ensured that the financial services offered were aligned with the client’s business objectives.
  • Expert Guidance in Loyalty Programmes: Leveraging Libby James’s expertise and the collective knowledge of the MAS team, the client received expert guidance tailored to the intricacies of customer rewards and money-saving loyalty programmes. This expertise was crucial in establishing a solid foundation for a new business without a transaction history.
  • Addressing High-Risk Classification: MAS worked diligently to address the high-risk classification of the client within the financial sector. Through strategic planning and comprehensive understanding, MAS positioned the client in a more favourable light, establishing trust and credibility despite their status as a new business.
  • Exceptional Service Delivery: The client’s commendation of MAS and Libby for exceptional service underscores the commitment of MAS to deliver a service that exceeds expectations, especially when addressing the complexities faced by new businesses in high-risk categories.

Client Testimonial

xpressing their satisfaction, the client provided a succinct recommendation: “Highly recommend the MAS & Libby; the service provided to us was exceptional.” This testimonial serves as a testament to the client’s confidence in the quality and effectiveness of the service delivered by MAS, particularly in navigating challenges unique to new businesses deemed high-risk.

This case study illuminates the exceptional service provided by Merchant Advice Service to a nascent business specialising in customer rewards and money-saving loyalty programmes. The recommendation via LinkedIn highlights the significance of professional networking in guiding businesses through complex financial scenarios when it comes to payment processing. MAS’s commitment to offering tailored financial solutions, expert guidance, and addressing the challenges of a new business in a high-risk classification further solidifies its reputation as a reliable partner for businesses seeking financial optimisation in specialised sectors.

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