Case Study: Customer Loyalty/Reward Programmes

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Libby James
Merchant Services Expert

Libby James is co-founder, director and an expert in all things merchant services. Libby is the go-to specialist for business with more complex requirements or businesses that are struggling to find a provider that will accept them. Libby is regularly cited in trade, national and international media.

Client Background

The client, a nascent business specialising in customer rewards and money-saving loyalty programmes, faced a unique set of challenges. Operating without a transaction history, the newly founded company was deemed high risk within the financial services landscape. The recommendation to connect with Merchant Advice Service (MAS) originated from LinkedIn, highlighting the importance of professional networking in guiding businesses through complex financial scenarios.



The Issue

As a new entrant without a transaction history, the client encountered difficulties due to their high-risk classification within the financial sector. Navigating this intricate landscape required specialised guidance, prompting them to seek assistance from MAS.



How We Helped

The Merchant Advice Service team, provided exemplary service to address the client’s multifaceted challenges. Here’s how we facilitated the client:

  • Tailored Financial Solutions: Recognising the heightened risk associated with the client’s lack of transaction history, MAS provided tailored financial solutions designed to mitigate their high-risk status. This bespoke approach ensured that the financial services offered were aligned with the client’s business objectives.
  • Expert Guidance in Loyalty Programmes: Leveraging Libby James’s expertise and the collective knowledge of the MAS team, the client received expert guidance tailored to the intricacies of customer rewards and money-saving loyalty programmes. This expertise was crucial in establishing a solid foundation for a new business without a transaction history.
  • Addressing High-Risk Classification: MAS worked diligently to address the high-risk classification of the client within the financial sector. Through strategic planning and comprehensive understanding, MAS positioned the client in a more favourable light, establishing trust and credibility despite their status as a new business.
  • Exceptional Service Delivery: The client’s commendation of MAS and Libby for exceptional service underscores the commitment of MAS to deliver a service that exceeds expectations, especially when addressing the complexities faced by new businesses in high-risk categories.

Client Testimonial

xpressing their satisfaction, the client provided a succinct recommendation: “Highly recommend the MAS & Libby; the service provided to us was exceptional.” This testimonial serves as a testament to the client’s confidence in the quality and effectiveness of the service delivered by MAS, particularly in navigating challenges unique to new businesses deemed high-risk.

This case study illuminates the exceptional service provided by Merchant Advice Service to a nascent business specialising in customer rewards and money-saving loyalty programmes. The recommendation via LinkedIn highlights the significance of professional networking in guiding businesses through complex financial scenarios when it comes to payment processing. MAS’s commitment to offering tailored financial solutions, expert guidance, and addressing the challenges of a new business in a high-risk classification further solidifies its reputation as a reliable partner for businesses seeking financial optimisation in specialised sectors.



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Libby James

Libby James Co-founded Merchant Advice Service alongside David Bird in 2016. Her finance background, coupled with retail and customer service experience, gave Libby the drive to bring transparency and non-biased advice to the world of merchant services. Having come from the heavily regulated mortgage and insurance industry, Libby found it puzzling that other financial sectors lacked regulation and transparency leaving customers confused and unable to make informed decisions when it came to accepting card payments. This was soon to become Libby’s obsession!

With the help of some of the industry’s best, Libby began to research acquiring banks, complex terminology/regulation, and the problems customers experience within merchant services and payment gateway markets. She spent years on sourcing solutions for complex clients, which previously others were unable to assist with. Libby established relationships with brokers and banks which would soon form the cornerstone of Merchant Advice Service. As a result Libby has been featured in high-profile publications across the web.

Libby is proud to be the entrepreneur’s champion, supporting start-up businesses regularly. Her industry insights can often be found on LinkedIn where she provides free of charge advice and money saving pointers. It’s safe to say she has her finger on the pulse of everything card payments related.

Libby speaks of her experience in founding and running Merchant Advice Service…

‘Merchant Advice Service is one of my greatest achievements to date. We help business owners to overcome card processing issues which can become detrimental to their business. We assist SME’s in finding suitable card payments solutions, helping them create their vision. Each and every day is different, exciting and fore filling. As technology advances I can’t wait to see the way in which the merchant services market advances, and I’m pleased that our business will play a part in educating company owners along the way.’

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